Dumpling Republic is a unique new asian restaurant chain in Australia. Cresser was appointed as the agency to create the brand from the ground up.
To begin, we developed a logo that draws it’s inspiration from traditional asian ink strokes and the unmistakable image of chopsticks resting on a bamboo steamer basket.
We then created a story for the brand – The Art of the Dumpling. The rationale behind this line is that creating the perfect dumpling is a precise and practiced art, one that Head Chef, Master Sim has spent a life long, international career developing.
The roll out of the brand and the brand story across all mediums tells this story and conveys passion for both modern and traditional asian cuisine.