Tall Trees 30 Second Radio Spot

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Tall Trees Aged Care

  • Client:
    Tall Trees Aged Care
  • Project:
    Advertising & Branding

In 2011, Tall Trees Aged Care expanded from two neighbourhoods to five almost overnight. An audit of all existing advertising and collateral was undertaken and a new direction created.

Tall Trees wanted their brand to be in sync with the modern design of their neighbourhoods and reflect the professionalism of the staff.

Sales tools including a brochure, small brochures, stationery, supporting mail pieces as well as a new website were all created with a new fresh look.

The advertising campaign saw the reintroduction of celebrity endorser Lady Flo Bjelke-Petersen as a brand ambassador and led with bold and clear headlines that positioned Tall Trees as a real alternative to traditional aged care and nursing home models.

Press and radio were the primary channels used and after launching, sales enquiries increased over 400%.

Related Entries